Logo and Brand Identity Design in Kocaeli

A logo on its own is not an identity

The situation we meet most often looks like this. The company has a logo, but two employees are using two different files. One colour on the quotation, another on the signage, a third version entirely on social media. To an outsider that inconsistency reads as a company that has not got its own house in order, which is an unfortunate signal to send to a first-time buyer.

A corporate identity is the rule set that ends the drift: which colour values, which typeface, how much clear space around the mark, which version goes on which background. Once it exists, an employee who joins next year can still put the right file in the right place without asking anyone.

In an industrial setting there is a physical dimension to this that screen-first designers routinely miss. The mark does not only live on a monitor. It goes onto signage, helmets, vehicle panels, product labels, shipping cartons and exhibition walls. A logo that disappears when reduced to a single colour, breaks up at small sizes, or carries detail too fine to cut or weld is useless on the floor however good it looks in a presentation.

How we work

We start by understanding the company: what you make, who buys it, how your competitors present themselves and what actually separates you from them. Visual cliches of the sector get mapped at this stage too. If every firm in your field uses the same shade of blue and the same gear icon, matching them makes you invisible rather than credible.

Next we present directions. Rather than defending a single design, we show a small number of genuinely different approaches and explain what each one says about the company. Once a direction is chosen we develop it and test it against the real situations it has to survive.

On delivery you get editable source files, exports in the formats you will actually be asked for, and a usage guide. The files belong to you. If you decide to work with another designer later, nothing about that should require starting over.

What a corporate identity package covers

The core package covers the logo and its variants, meaning horizontal, stacked, single colour and reversed, along with the colour palette, typeface selection and usage rules.

On the printed side there are business cards, letterheads, quotation and invoice templates, envelopes and folder covers. For manufacturers we normally add product labels, packaging and a technical document template, because those are the pieces that reach the customer most often.

Digitally there are social media profile and post templates, an email signature, a presentation template and the visual language the website will be built on.

The scope is agreed together. A manufacturer may need vehicle livery while a consultancy needs a presentation deck, and there is no reason to pay for items you will never open.