Brand ConsultancyPositionMeaningRecall

Brand strategies that clarify who you serve, what makes you different and how to communicate it.

Clarify your brand direction

Come to define a new identity.
Stay for a position people understand.

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The Strategic Foundation of a Clear Brand

See how research, positioning, value proposition and messaging create one clear direction for your brand.

Brand positioning and competitor analysis map

01 — Positioning

A Brand That Speaks to Everyone Speaks to No One

Your product may be good, but if it isn't clear where you stand in the market you'll be compared on price. Positioning is the work of getting out of that comparison.

  • A competitor map: who stands where, and where the gap is
  • The point of difference your audience actually cares about
  • A position discussed in terms of value rather than price
Corporate brand identity and typography guideline

02 — Identity

Your Brand Is Remembered the Way It Looks

Strategy that stays on paper does nothing. We make the positioning visible, so logo, colour, typography and every touchpoint say the same thing.

  • A visual identity derived from the strategy document
  • Colour, typography and usage rules in one guideline
  • Web, print and social — the same brand everywhere

1brand guideline

Brand voice, tone guide and editorial language

03 — Voice

Your Brand Has a Way of Speaking, Too

Whether you say the same sentence formally or warmly shapes the brand as much as the logo does. We define the brand voice and write it down as rules.

  • A tone guide: how to speak in each situation
  • A list of words to use and words to avoid
  • The brand keeps one voice even when your own team writes
Multi-channel brand continuity and audit report

04 — Upkeep

A Brand Is a Discipline, Not a Project

If nobody opens the guideline after handover, the brand comes apart within six months. We follow the rollout and catch the drift early.

  • A quarterly brand audit: where the drift has started
  • New materials checked against the guideline
  • Your team is trained on how to use the guideline

Cyclebrand review

A Brand System That Guides Decisions

Brand strategy is built as a working tool for communication and product decisions, not merely a presentation.

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Strategy document
Temas
Channel review
Cycle
Rollout review
Kaynak
Working files

  1. Discovery

    We Listen to You and the Market First

    We talk to your team and, where possible, to your customers. How the brand looks from inside and how it's perceived from outside are rarely the same.

    Discovery output

  2. Strategy

    The Positioning Document

    Who you're for, what you promise and why they should believe you — settled in a single document.

    PDF delivery

  3. Application

    Making the Strategy Visible

    Identity, tone and touchpoints are derived from the strategy — an outcome, not decoration.

    Guideline + identity

  4. Follow-up

    Catching the Drift Early

    A quarterly audit checks that the brand hasn't wandered from its guideline.

    According to scope

NEXVIA brand consultancy team

Brand Team

Talk Directly to the Consultant Who Built Your Strategy

We don't hand over the document and disappear. You get a consultant you can call at every decision point during the rollout.

  • Direct access to a consultant, with no intermediary
  • Decision support during rollout is included
  • Periodic brand reviews according to the selected scope

Brand Strategy With Defined Deliverables

Choose the right scope, from a focused brand review to a complete positioning and governance system.

Brand Foundation

₺14,500One-time payment

For businesses that need clarity on their current direction and core difference.

  • Current brand review
  • Target audience framework
  • Focused competitor view
  • Brand essence and values
  • Initial positioning direction
  • Strategy working session with decision-makers
  • Actionable findings report
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Most Popular

Positioning

₺32,300One-time payment

For brands that need a clear market position, value proposition and messaging system.

  • Market and competitor research
  • Target audience segments
  • Value proposition
  • Brand positioning
  • Messaging and communication architecture
  • Decision-maker working session
  • 90-day brand roadmap
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Brand System

₺60,700One-time payment

For brands that need consistency across multiple products, channels and teams.

  • Comprehensive brand research and stakeholder workshop
  • Brand and product architecture
  • Naming and tagline work
  • Tone and messaging guide
  • Content communication pillars
  • Launch and activation plan
  • Brand governance document
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Prices exclude VAT and are one-time fees. Visual identity production is included only where explicitly listed in scope.

3 packages · 9 decision criteria

Which package is right for you?

Compare not only features, but also scope limits, handover and ongoing support.

Feature & DescriptionBrand Foundation₺14,500One-time paymentRecommendedPositioning₺32,300One-time paymentBrand System₺60,700One-time payment
Research
Current brand reviewReview of perception, narrative and touchpoints.IncludedIncludedIncluded
Target audienceClarity on priority customer groups.Core frameworkSegmentsSegments + use cases
Competitor researchAreas of similarity and differentiation in the market.Focused viewDetailed researchDetailed research
Strategic system
PositioningThe brand's place and difference in the market.Initial directionComplete positioningComplete positioning
Value propositionWhy customers should choose the brand.Core statementIncludedIncluded
Messaging and tone systemWhat the brand communicates and how.Not includedIncludedMessaging + tone guide
Activation and governance
Strategy working sessionCollaborative work with decision-makers.IncludedIncludedIncluded
Activation roadmapPriority plan that puts the strategy into action.Findings report90-day planLaunch + activation plan
Brand governanceRules that help teams apply the brand consistently.Not includedNot includedIncluded

Open a package to review its scope section by section.

Brand Foundation₺14,500

For businesses that need clarity on their current direction and core difference.

Research

Current brand reviewReview of perception, narrative and touchpoints.
Included
Target audienceClarity on priority customer groups.
Core framework
Competitor researchAreas of similarity and differentiation in the market.
Focused view

Strategic system

PositioningThe brand's place and difference in the market.
Initial direction
Value propositionWhy customers should choose the brand.
Core statement
Messaging and tone systemWhat the brand communicates and how.
Not included

Activation and governance

Strategy working sessionCollaborative work with decision-makers.
Included
Activation roadmapPriority plan that puts the strategy into action.
Findings report
Brand governanceRules that help teams apply the brand consistently.
Not included
Discuss Brand Foundation
RecommendedPositioning₺32,300

For brands that need a clear market position, value proposition and messaging system.

Research

Current brand reviewReview of perception, narrative and touchpoints.
Included
Target audienceClarity on priority customer groups.
Segments
Competitor researchAreas of similarity and differentiation in the market.
Detailed research

Strategic system

PositioningThe brand's place and difference in the market.
Complete positioning
Value propositionWhy customers should choose the brand.
Included
Messaging and tone systemWhat the brand communicates and how.
Included

Activation and governance

Strategy working sessionCollaborative work with decision-makers.
Included
Activation roadmapPriority plan that puts the strategy into action.
90-day plan
Brand governanceRules that help teams apply the brand consistently.
Not included
Discuss Positioning
Brand System₺60,700

For brands that need consistency across multiple products, channels and teams.

Research

Current brand reviewReview of perception, narrative and touchpoints.
Included
Target audienceClarity on priority customer groups.
Segments + use cases
Competitor researchAreas of similarity and differentiation in the market.
Detailed research

Strategic system

PositioningThe brand's place and difference in the market.
Complete positioning
Value propositionWhy customers should choose the brand.
Included
Messaging and tone systemWhat the brand communicates and how.
Messaging + tone guide

Activation and governance

Strategy working sessionCollaborative work with decision-makers.
Included
Activation roadmapPriority plan that puts the strategy into action.
Launch + activation plan
Brand governanceRules that help teams apply the brand consistently.
Included
Discuss Brand System

The final scope and delivery plan are confirmed in writing after the discovery call.

Discuss Brand FoundationDiscuss PositioningDiscuss Brand System

Frequently Asked Questions

Common questions about website processes, delivery and technical infrastructure.

How long does the consultancy process take?

It varies with scope, but the initial analysis is usually complete within 2 weeks.

Which sectors do you advise?

We work across many sectors, particularly e-commerce, technology, healthcare and B2B corporate services.

How does reporting work?

We provide transparent, data-backed reports on a monthly or weekly cycle.

Is there a contract commitment?

Depending on the project we can work on a monthly retainer or a one-off project agreement.

NEXVIA Brand Consultancy

Let us build a brand system that clarifies why customers should choose you and that your team can apply.

Clarify your brand with us