For an automotive supplier, the site is a pre-qualification file
Someone arriving at the website of a second or third tier supplier is not browsing. They are shortening a list of candidates, and the criteria are predictable: which processes you run in house, what machinery you own, the tolerances you hold, how measurement and quality control are organised, and whether you have made anything comparable before.
Most supplier sites hide all of this behind a sentence about being a leader in quality. Buyers are not looking for claims, they are looking for figures. A machinery list in a table, capacity written as a number and certificates left downloadable turn a brochure page into something a buyer can actually use.
Reaching the right person matters just as much. A corporate buyer will not fill in a general contact form; they want the name, role and direct line of whoever can quote. Publishing that visibly shortens response time more than any redesign does.

