The map results come first
Someone searching for a thermal hotel, guesthouse, restaurant or local service sees the map box first — three businesses, stars, distance, open or closed. Whether you are in that box matters before your site does. A fully completed Google business profile, the right category, current photos, opening hours corrected by season and answered customer reviews are the foundation of that visibility.
We start with a profile audit: missing fields, wrong category, an address or phone inconsistent with the site, unanswered reviews. Until these are fixed, no improvement on the site shows up in the map box.